Category Archives: First Year
Levi’s: A Heritage Brand Case Study
Second Hand Beauty
Buying second hand beauty products from platforms such as Poshmark and Glambot at first seems like a great idea, especially for beauty enthusiasts. My younger sister is obsessed with makeup and has drawers and drawers full of it! So the chance for her to buy luxury beauty goods, second hand would be an opportunity sheContinue reading “Second Hand Beauty”
The Impact of 2019
The climate crisis, which reached a new sense of emergency in 2019, hugely impacts the way I shop. With Greta Thunberg ending the year as Time magazine’s person of the year, her impact has hugely impacted the way myself and my generation consume. With the launch of ASOS’s responsible edit in June last year, myContinue reading “The Impact of 2019”
Access vs Ownership
What once used to be an exclusive sector used by celebrities or for one-off occasions, fashion rental is now prevailing. Environmentally conscious consumers are now opting for everyday-wear rental rather than ownership. In the last decade the idea of access has overtaken the idea of ownership with ideas such as Uber, Spotify and Airbnb, nowContinue reading “Access vs Ownership”
Florence Given – My View
Illustrator, influencer and now author, Florence Given uses her social platforms to voice her ideas on feminism. ‘Women don’t owe you pretty;’ her new book coming out this summer, encompasses all her ideas on feminism, racism and LGBT rights. Unapologetically, Florence is controversial and bold in spreading her views and empowering women. Her written postsContinue reading “Florence Given – My View”
‘Me as a Consumer’
As a first year Fashion Promotion student at USW, the way that I behave as a consumer of fashion has developed and evolved since moving here to Cardiff. Not only were my shopping and buying habits slightly different back home in Kent but how I choose to style myself has also notably changed. Sustainability hasContinue reading “‘Me as a Consumer’”
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